"SIMBA" w/ J. COLE

It seems like J. COLE is the tastemakers' choice of the moment. A lot of industry ppl and fans like to think they have the same eye for talent as JAY-Z, so they hop on his new artists right away. This guy J. COLE is actually good though. He reps his town, which is really a war zone in many senses, and he doesn't sound like he's trying too hard. He can spit. He's got that coveted 'flow' everyone cherishes.

The video is like 'A Milli' because it's one continuous shot following J. COLE. No hook. This is great HIP HOP.