Curren$y's Crew

Curren$y's Crew
In Stores 11/29/11

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Tuesday, March 23, 2010

Kelis on Making of "Acapella"



We @ RFM love when MTV devotes airspace to pop artists' occasional artistic vents; in this case Kelis tells a boring but cute story of the time she received some beats from Dave Guetta & diddled around with lyrics & melodies to accent the music that would become her chart topping dance joint "Acapella." Eventually a cool, energetic song was done, but before that Kelis met David on Paris' party circuit & a creative bond began to form. Cheesy? Maybe a little. But where there is a song there is a story. Here's just a slice of it via MTV.

Shout out to THINKTANK MARKETING! Kelis' 'Flesh Tone' project comes out this Spring. Buy "Acapella" HERE.

Jay-Z & Absolut Take Shot @ a Doc



"I need the stabs up a little bit" (Jay-Z). Hip hop & hard alcohol have been going steady like Zack & Kelly for a good while now; 'NY-Z,' a short film (directed by photog Danny Clinch, starring Jay-Z) about NYC's effect on the central rapper of the last ten years, is the latest high point in the relationship. Already highly adept at following the right metaphor with the best simile, Jay-Z has now begun to master the art of spin as he continues to wholesale ship the nuances of his life story to a widening fan base.

Clinch's black & white motif is ideal for making the subject and his city seem classic without subtracting from the edginess of hip hop or Absolut Vodka. There are some flat out artful shots, cuts and audio mixes in 'NY-Z.' The film also features cool footage of Jay-Z rehearsing with John Mayer & Keri Hilson.

Sunday, March 21, 2010

Willie The Kid & Lee Bannon f. La The Darkman "Necessary Way" (VIDEO)

WILLIE THE KID x LA THE DARKMAN NECESSARY WAY from williethekid on Vimeo.



Willie The Kid has some cool video directing ideas for a guy who spends much of his creative energy on witty raps. I like how he installs brother LA The Darkman as a present narrator. Now, there's plenty of gratuitous gun totting and crack rock pot stirring in the video; sometimes these types of shots can come off cheesy and they're bad for the game, but you can't deny a certain genuineness & consistency in the presentation of the Gun Rule, Michigan brothers Willie & LA.

Friday, March 19, 2010

Donwill - "Pu**y Rules The World"



Donwill is critically respected group Tanya Morgan's new artist. Here's a really organic feeling vid for a joint from his upcoming 'Don Cusack In High Fidelity' album. Donwill is a hip hop character mapping out his own storyboard. You can tell his music involves attention to detail. Shout out to Audible Treats; this post is in honor of SXSW & March being women's month and all, RFM makes space for a rapper who deals with them heavily. Son has soul.

CLICK POST TITLE 2 cop "Laura's Song" if you're still into buying hip hop.