NIKE HYPERIZERS Are So Hip Hop

Shout out to DJ QUIK; he produced the score for this slamming commercial (people don't show QUIK enough respect). I'd say NIKE is light years ahead of most 'major' record companies as far as getting creative minds to capture a fun, unfiltered slice of hip hop life.



I think the HYPERIZERS spot is inspired by THE JAMES GANG's '08-'09 pre-game antics. Peace to FOG RAW, LOL, aka Mo Williams. He has a future in the entertainment biz if he keeps energetic, innovative minds around him. Kevin Durant's character rides right by rocking the African medallion, plus he delivers the best verse. However, I must bestow the most props on Philly's own new A.I. aka CHIEF BLOCKA aka DON'T CRITICIZE; the fro-hawk is so in order, LOL. Later for the old A.I. - he's a quitter & his rhymes & taste in artists suck! LOL.

P.S. - The HYPERIZERS spot is extra cool, but it's not like NIKE is doing anything cutting edge. QUIK & the other studio workers are the key factors. NIKE just provided the budget & gathered a nice group of the illest young gunners in the NBA.