Mary J. Blige - "Stronger" (from LeBron James' upcoming film 'More Than A Game')

Damn, Mary is never going to stop! I trust my man JESSE IS HEAVYWEIGHT when he tells me that life is about circles. I used to come inside after a long, sweaty day pursuing NBA stardom, and my sister, Cachet Ivey, would be banging "411" or "All I Need" from her room. So it's only right that Mary's RFM debut is a collab with the NBA's next Global Icon, LeBron 'King' James. Peace to Cachet (catch her in the dance flick Step Up 3 this fall), Lynda Lloyd, Chantay Thompson & all future leaders of the global community.

LMFAO -"La La La"!

CLICK TITLE 2 PEEP The Vid (Lamo's @ Youtube won't let me embed).

MIKE TV's intro to LMFAO came via MTV's REAL WORLD Cancun ('09), so he's not surprised that the beautiful, flirty Jonna Mannion is in LMFAO's new vid for "La La La;" she gets in where she fits in. MIKE TV also understands that LMAO represents an intriguing part of Will.I.Am's journey in the music biz (LMFAO is signed to Interscope through Will). How do you go from 'underground' hip hop cult leader (BEP) to Coca-Cola popping-pop-stadium-status-band leader? Did Will simply stay true to himself & grind it out? Did Will's sessions w/MJ play a part in the dreaded, energetic emcee's rise to power @ Interscope Records? These are all great questions; hopefully MIKE's diligent friends @ THINKTANK MARKETING & Interscope will help him get the answers.

NIKE HYPERIZERS Are So Hip Hop

Shout out to DJ QUIK; he produced the score for this slamming commercial (people don't show QUIK enough respect). I'd say NIKE is light years ahead of most 'major' record companies as far as getting creative minds to capture a fun, unfiltered slice of hip hop life.



I think the HYPERIZERS spot is inspired by THE JAMES GANG's '08-'09 pre-game antics. Peace to FOG RAW, LOL, aka Mo Williams. He has a future in the entertainment biz if he keeps energetic, innovative minds around him. Kevin Durant's character rides right by rocking the African medallion, plus he delivers the best verse. However, I must bestow the most props on Philly's own new A.I. aka CHIEF BLOCKA aka DON'T CRITICIZE; the fro-hawk is so in order, LOL. Later for the old A.I. - he's a quitter & his rhymes & taste in artists suck! LOL.

P.S. - The HYPERIZERS spot is extra cool, but it's not like NIKE is doing anything cutting edge. QUIK & the other studio workers are the key factors. NIKE just provided the budget & gathered a nice group of the illest young gunners in the NBA.

Myspace Fashion Presents THE FIT w/JORDIN SPARKS

Jordin Sparks


CLICK TITLE 2 VIEW JORDIN's SMASH HIT "BATTLEFIELD."

What can we say? She's gorgeous; her music is hot. And MIKE TV is getting back on his MYSPACE grind. People just gravitate to his page over there.

Digital Girl Remix w/ Jamie Foxx, Drake, The Dream & Kanye West

If Kanye can wear a pink sweater then I can use a pink border! lol. Sidebar: I hate the perception that rainbows & certain colors like pink & purple are considered gay or exclusively feminine.

I can't help but think that Jamie views this whole music game as one big In Living Color skit. It's like his songs are almost spoofs...he has talent for miles and his singles always have that current feel (recruiting the hottest rapper, the hottest singer/songwriter & the hottest rapper/producer doesn't hurt the freshness either).

LeBRON JAMES Presents 'MORE THAN A GAME' w/The Original Akron, Ohio JAMES GANG

CLICK TITLE 2 PREVIEW MTAG Soundtrack (due out 9/22) & Link to FB & TWITTER.

The human (as opposed to the puppet) version of His Highness King James finally makes RFM! We don't believe in accidents or coincidences; it's fitting that James' first RFM appearance is due to his new film. MIKE TV will review MORE THAN A GAME @ a private screening or on 10/2 upon release to selected screens.

Special thx to BRIAN SCULLY, THINKTANK MARKETING & all parties involved in crafting what promises to be an affective, dynamic documentary. Look below for the MTAG trailer & "Stronger" music video which features Mary J. Blige's enduring vocals.



Synopsis:

Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about uncommon friendship in the face all too common adversities. Coached by a charismatic but inexperienced player’s father, and led by future NBA superstar LeBron James, the “Fab Five’s” improbable seven-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested—both on and off the court—as James’ exploding worldwide celebrity threatens to destroy everything they’ve set out to achieve together. MORE THAN A GAME combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-warming and wholly American story to life.

MORE THAN A GAME - Music Video


Lionsgate and Harvey Mason Media in association with Interscope Records present a Harvey Mason Media Production in association with Galley Boy and Spring Hill Productions a film by Kristopher Belman. MORE THAN A GAME is written by Kristopher Belman & Brad Hogan and directed by Kristopher Belman. The film features LeBron James, Sian Cotton, Dru Joyce III, Willie McGee, Romeo Travis and Coach Dru Joyce II.

Renowned Producer !LLMIND Releases Official Remix Album

CLICK TITLE 2 DOWNLOAD ALBUM.

There's nothing like a really tight remix album. RFM loves em! The emergence of the remix album is truly a sign of the times in the new rap game where you can showcase your skills to the world on the backs of other artists' hits. The key is you must add new flavor to the great songs you choose to remix as well as simultaneously market your own movement.

!LLMIND freaks new versions of "99 Problems" (JAY-Z), "You Don't Know My Name" (ALICIA KEYS), "Conflict" (MASTA ACE & GURU), & some untitled EN VOGUE joint.



FORTILIVE, !LLMIND's hip hop group, also blesses this remix album; look out for "THE COMEUP" & "GOIN THRU IT." !LLMIND is cooking up some serious food. Digest it then read more about MYX MUSIC LABEL, the company behind FORTILIVE & the new !LLMIND REMIX ALBUM. Peace 2 MICHELLE, AUDIBLE TREATS & DJ ICEWATER (of PHARCYDE) on the mix.

MYX Music Label was founded in 2007 by industry veteran Karim Panni of the Boom Bap Project (Rhymesayers Entertainment). MYX Music Label is under the umbrella of MYX TV, which is the only music and lifestyle channel dedicated to the Asian American community. Distributed nationally, MYX TV showcases the hottest major label and independent content as well as dynamic original programming that fuses fashion, comedy, and culture. MYX Music Label integrates the newest technology while developing innovative digital distribution and promotion strategies to service their artists. The MYX Music Label was created for the sole purpose of using the MYX TV visual network platform to promote the finest independent hip-hop and urban music. MYX Music Label's ambitious release schedule for 2009 includes groundbreaking works from production duo Keelay & Zaire, D.Black, Jern Eye, and Kam Moye aka Supastition. Also, adding to their versatility as a label, MYX Music Label DVD releases include The Nutshack, Built From Skratch, Str8 Laced and Slanted Comedy, which features today's top Asian American comedians For more information on MYX Music Label, please visit http://www.myxmusiclabel.com